News Release: HI-EMA Asks “What’s In Your Go Kit?” with Ad and Social Media Campaign to Encourage Family Discussions and Disaster PreparednessPosted on Aug 16, 2022 in Information and News Releases, News Stories
HI-EMA Asks “What’s In Your Go Kit?” with Ad and Social Media Campaign to
Encourage Family Discussions and Disaster Preparedness
For Immediate Release: Tuesday, August 16, 2022 Release No. 2022-032
HONOLULU — The Hawai‘i Emergency Management Agency (HI-EMA) this week launched a new public outreach campaign to promote disaster readiness, asking “What’s In Your Go Kit?” to encourage keiki and families to talk about the supplies they would need if an emergency forced them to leave their homes.
The campaign kicked off with wrap-around newspaper ads in the Sunday, August 14, 2022 editions of the Star-Advertiser, The Garden Island, West Hawai‘i Today and the Hawai‘i Tribune-Herald.
The ads stressed that making a plan — and preparing a “go kit” to respond to an emergency — gives families greater control over what can be a frightening situation. The campaign uses the slogan “Don’t Get Scared – Get Prepared,” which will also be featured in future campaigns.
“This time of year emergency managers are typically keeping watch for hurricanes and wildfires, but making a plan and preparing a ‘go kit’ in advance is important to be ready for any kind of hazard at any time of the year,” said Luke Meyers, HI-EMA’s Administrator.
The ad campaign included a checklist of items that should be included in a go kit, such as water, non-perishable food, medication, a flashlight and batteries, and a portable radio. It also noted that every go kit will be a little different to help each ‘ohana stay safe and comfortable, and that keiki can talk with their family members about include a book, toy or other unique item in the go kit.
HI-EMA encouraged families to share a photo of their go kit on social media using the hashtag #WhatsInYourGoKit; HI-EMA will share some of the photos received to show unique approaches to emergency preparedness. For those who missed the newspaper ad, copies are available on the HI-EMA website or by scanning the QR code below.
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