{"id":7733,"date":"2023-06-19T10:18:17","date_gmt":"2023-06-19T20:18:17","guid":{"rendered":"https:\/\/dod.hawaii.gov\/hiema\/?p=7733"},"modified":"2026-05-01T14:44:28","modified_gmt":"2026-05-02T00:44:28","slug":"news-release-new-video-campaign-urges-public-to-take-the-first-step-by-building-up-emergency-preparedness-supplies","status":"publish","type":"post","link":"https:\/\/dod.hawaii.gov\/hiema\/news-release-new-video-campaign-urges-public-to-take-the-first-step-by-building-up-emergency-preparedness-supplies\/","title":{"rendered":"NEWS RELEASE: New Video Campaign Urges Public to Take the First Step by Building Up Emergency Preparedness Supplies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">June 19, 2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Release No. 2023-0018<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HONOLULU<\/strong> \u2014 As hurricane season begins, the Hawai\u2018i Emergency Management Agency (HI-EMA) is launching a new public service campaign to urge residents to take the first step to build up emergency supplies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recent HI-EMA survey indicated that most of Hawai\u2018i residents believe that they would be prepared if a disaster struck the state soon. But the rest were unsure, with residents of the City and County of Honolulu less confident about being prepared than residents of other islands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common reasons cited for why residents were unsure were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They didn\u2019t have enough supplies<\/li>\n\n\n\n<li>They couldn\u2019t afford to prepare, or<\/li>\n\n\n\n<li>They didn\u2019t know what to do to be prepared.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why the new public service announcement (PSA) campaign focuses on taking the first step toward building up a \u201c2 Weeks Ready\u201d stockpile of emergency supplies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe know that setting aside two weeks of food, water, medicine, and other emergency items can be a heavy lift here in Hawai\u2018i, so our new campaign focuses on taking that first step, even if it\u2019s just by setting aside a couple of days\u2019 worth of supplies,\u201d said HI-EMA Administrator James Barros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By planning to pick up one or two extra items during a sale, residents can gradually build up their emergency supplies over time. If storage space is scarce, focus on items that you would normally buy anyway to maximize shelf space, and look at options such as collapsible water jugs that can be filled when a hurricane is still approaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019d love to see everyone in Hawai\u2018i \u20182 Weeks Ready\u2019 today, but having even a few days of supplies is better than nothing,\u201d Barros said. \u201cWhen more people are prepared for a hurricane or other major disaster, it allows our first responders to concentrate their efforts where the need for help is greatest, so it helps the whole community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first PSA focuses on a family who thought being \u20182 Weeks Ready\u2019 was too hard, but decide to add canned goods, pet food, peanut butter and other items to their shopping list to take the first step toward preparedness. The narrator advises \u201cDon\u2019t wait until it\u2019s too late\u201d and adds the tagline from last year\u2019s HI-EMA video campaign: \u201cDon\u2019t get scared; get prepared.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with the PSA campaigns HI-EMA launched in 2021 for tsunami awareness and in 2022 for hurricane readiness, the new campaign is animated and features subtitles in non-English languages that are commonly spoken in Hawai\u2018i. Versions of the ad were recorded in both English and Hawaiian, with subtitles in English, Hawaiian, Spanish, Chinese, Korean, Tagalog, Ilocano and Japanese.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PSA campaign was funded through the Federal Emergency Management Agency\u2019s Regional Catastrophic Preparedness Grant Program. The grant covered production and advertising purchases on local television and radio outlets and digital media platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Hawai\u2018i-based viewers who have a preferred language other than English on a digital platform, the service will deliver a PSA with subtitles in their preferred language if available. The initial PSA will be posted June 19 to the HI-EMA YouTube channel, and a second PSA in the series will debut in August. The subtitled versions also will be posted under the matching languages on the \u201cLanguage Resource Hub\u201d page, on the HI-EMA website at ready.hawaii.gov.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"># # #<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Weintraub<br>Communication Director<br>Hawai\u2018i Emergency Management Agency<br>adam.b.weintraub@hawaii.gov<br>808-620-5417<\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 19, 2023 Release No. 2023-0018 HONOLULU \u2014 As hurricane season begins, the Hawai\u2018i Emergency Management Agency (HI-EMA) is launching a new public service campaign to urge residents to take [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"6854,6740,7864,7613,8946,9282","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[355,351],"tags":[],"class_list":["post-7733","post","type-post","status-publish","format-standard","hentry","category-355","category-news-release"],"acf":[],"_links":{"self":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts\/7733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/comments?post=7733"}],"version-history":[{"count":5,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts\/7733\/revisions"}],"predecessor-version":[{"id":15619,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts\/7733\/revisions\/15619"}],"wp:attachment":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/media?parent=7733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/categories?post=7733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/tags?post=7733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}