Thursday, Sept. 1, 2022<\/p>\n\n\n\n
Release No. 2022-035<\/p>\n\n\n\n
HONOLULU<\/strong> \u2014 The Hawai\u2018i Emergency Management Agency (HI-EMA) launched its public outreach campaign for National Preparedness Month today with the first in a series of three animated video public service announcements airing on television, radio, and digital platforms.<\/p>\n\n\n\n The spots will be presented to audiences across Hawai\u2018i throughout September. As with the 2021 tsunami preparedness animated video, the spots will be presented in versions with both English<\/a>– and Hawaiian<\/a>-language audio, and with subtitles in Tagalog, Korean, Spanish, Japanese and other languages spoken in Hawai\u2018i.<\/p>\n\n\n\n The public service announcements (PSAs), debuting during hurricane season, focus on three aspects of hurricane preparedness, but provide good guidance in preparing for any major hazard that Hawai\u2018i might face, said Luke Meyers, administrator of HI-EMA. The spots address:<\/p>\n\n\n\n \u201cThe themes are universal to community preparedness, whether the hazard that might be threatening Hawaii\u2019s people, property, and environment is a hurricane, a tsunami, a wildfire, or a volcanic eruption\u201d Meyers said. \u201cPreparing before a disaster strikes gives you more control over your situation and frees up resources to help the people who need them most.\u201d<\/p>\n\n\n\n The tag line of the campaign \u2014 \u201cDon\u2019t Get Scared \u2013 Get Prepared\u201d \u2014 echoes the theme introduced in a statewide print ad HI-EMA issued on August 14 that encouraged families to build a \u201cGo Kit\u201d and discuss which items to include.<\/p>\n\n\n\n \u201cOne of the key messages of National Preparedness Month is that preparedness is the responsibility of the whole community, whether it\u2019s resilience planners or our first responders or the people and visitors of Hawai\u2018i,\u201d Meyers said. \u201cWe can\u2019t control storms or other disasters whether they be natural or human-caused, but we can control what we do to prepare for them.\u201d<\/p>\n\n\n\n The public service announcements use a distinctive style and color palette. One of the spots is based on interviews with Johnny Gordines, a Kaua\u2018i resident who sheltered at home with his wife, Theresa, when Hurricane Iniki struck the community 30 years ago this month. Neighbors helped clear a path from their home to the hospital, where Theresa gave birth to their daughter the morning after landfall.<\/p>\n\n\n\n \u201cThat\u2019s what neighbors are about,\u201d as Johnny put it.<\/p>\n\n\n\n \u201cJohnny and Theresa\u2019s story is a great example of how the aloha spirit connects our communities when they face a challenge,\u201d said Adam Weintraub, communication director for HI-EMA. \u201cIt\u2019s one of the lessons of Iniki that still holds true today.\u201d<\/p>\n\n\n\n In addition to broadcast and digital distribution, the first of the PSAs also has been posted to the HI-EMA website, with different language versions linked to the appropriate pages of the agency\u2019s Language Resource Hub, also accessible at the QR code below. Additional versions and translations will be posted to those pages as they are completed.<\/p>\n\n\n\n The PSA campaign was designed and produced by Honolulu media firm Hyperspective, with funding provided by the Federal Emergency Management Agency through its Emergency Management Performance Grant program.<\/p>\n\n\n\n # # <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Contact:<\/strong><\/p>\n\n\n\n Adam Weintraub adam.b.weintraub@hawaii.gov Thursday, Sept. 1, 2022 Release No. 2022-035 HONOLULU \u2014 The Hawai\u2018i Emergency Management Agency (HI-EMA) launched its public outreach campaign for National Preparedness Month today with the first in a […]<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"7693,7383,7733,6740,7864,7754","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[354,351],"tags":[336,335],"class_list":["post-6854","post","type-post","status-publish","format-standard","hentry","category-354","category-news-release","tag-hiema-hurricane-animated-psa","tag-hurricane-psa"],"acf":[],"_links":{"self":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts\/6854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/comments?post=6854"}],"version-history":[{"count":7,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts\/6854\/revisions"}],"predecessor-version":[{"id":15581,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/posts\/6854\/revisions\/15581"}],"wp:attachment":[{"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/media?parent=6854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/categories?post=6854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dod.hawaii.gov\/hiema\/wp-json\/wp\/v2\/tags?post=6854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Communication Director<\/p>\n\n\n\n
808-620-5417<\/p>\n","protected":false},"excerpt":{"rendered":"